Digital Shop Rosetta Acquires Brulant

"We are creating one of the nation's biggest interactive agencies which will allow us to grow current relationships and build new ones quite dramatically," said Chris Kuenne, Rosetta's founder, chairman and CEO. "The interactive marketing landscape is rapidly shifting from mass to personalized targeting and from fuzzy equity measures to precisely measured

Founded in 1998, Rosetta's client list includes Johnson & Johnson, Bristol Myers Squibb, Allergan, Shire, HSBC and Microsoft. The firm's 2007 revenue totaled $50 million.

The company's combined revenues are expected to total $130 million this year, according to Kuenne.

Clients of the Cleveland-based Brulant include Borders, Coach, Nationwide, Citizens Bank, National City Bank, Marriott and Scholastic, among others.

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