Acxiom Purchases ChoicePoint Database Division

http://directmag.com/news/acxiom_purchases_0710/

Acxiom Corp., the database marketing firm, has acquired the database marketing division of ChoicePoint Precision Marketing LLC, for an undisclosed sum.

http://www.acxiom.com/170042/Acxiom___Corporation_Acquires_Database_Marketing_Solutions_Division_from_ChoicePoint

Acxiom® Corporation (Nasdaq: ACXM), a global interactive marketing services company, today announced the acquisition of the Database Marketing Solutions division of ChoicePoint Precision Marketing LLC, a subsidiary of ChoicePoint Inc.

With the purchase, Acxiom adds seven clients from multiple industries – including banking, insurance and media – who will benefit from Acxiom’s data integration, analytics, data and multi-channel marketing capabilities worldwide.

“This acquisition expands Acxiom’s roster of blue-chip clients while adding some talented associates who are dedicated to serving clients and growing the business,” said Acxiom Chief Executive Officer and President John A. Meyer. Annual revenues are estimated to be approximately $16 million.
“Each client is a leader in its respective industry, and some are multi-national enterprises,” Meyer said. “In addition to enhancing their database marketing capabilities, Acxiom looks forward to introducing clients to new strategies and services – particularly in the digital space – to help them build even stronger relationships with target audiences around the globe.”
The acquisition includes approximately 75 associates based in Andover, Mass., Durham, N.C., Peoria, Ill., and Alpharetta, Ga. “These teams, which include account management, technical, and analytic functions, will complement the deep industry expertise of the current Acxiom team,” Meyer said.