Thursday, August 7, 2008

Display and PR lead ad spend growth: StatsCan

http://www.mediaincanada.com/articles/mic/20080805/statscan.html

Advertising agencies:, $2,388.8 million to $2,478.1 million, 3.7%
Public relations: $325.6 million to $361.2 million, 10.9%
Media buyers and reps: $284.7 million to $295.5 million, 3.8%
Display advertisers: $609.4 million to $713.5 million, 17.1%
Direct mailers: $304.2 million to $329.7 million, 8.4%
Flyer distribution: $318.4 million to $334.7 million, 5.1%
Specialty advertisers: $617.1 million to $627.7 million, 1.7%
All other services: $508.5 million to $523.6 million, 3%

http://www.statcan.ca/Daily/English/080801/d080801a.htm