http://biz.yahoo.com/bw/080730/20080730005829.html?.v=1
http://promomagazine.com/agencies/news/ipg_hopes_holistic_web_help_interactive_agency_huge_0801/
Holding Company Adds Leading Creator of Online Businesses
acquire a strategic interest in HUGE, a leading independent interactive agency that takes clients beyond online marketing campaigns to the creation of sustainable online businesses. Terms of the transaction are not being released.
IPG revealed its acquisition of a 51% interest in Huge in exchange for an undisclosed sum during a conference call earlier this week following the release of its Q2 2008 financial results.
Founded in 1999, HUGE has 130 employees across four offices in New York, Los Angeles, Atlanta and London. Online businesses designed and developed by HUGE generate more than $3.5 billion in annual revenue and enjoy over 120 million visitors per month for clients including IKEA, JetBlue, NutriSystem, Scholastic and The Warner Music Group. HUGE will continue to operate under the leadership of its four partners, David Skokna, Sasha Kirovski, Gene Liebel and Aaron Shapiro.
