What to Expect from P&G's New Marketing Chief

http://adage.com/article?article_id=129776
'Tough Guy' Pritchard Is Stickler for ROI -- and He's Not at All Like Stengel

Mr. Pritchard, even in a company known for buttoned-down, analytical and disciplined managers, is seen by people who have worked with him as unusually buttoned-down, analytical and disciplined. He's the first top marketer at P&G since the late Robert Goldstein to be described by anyone who's worked for him as a "tough guy."

Already, P&G has been under pressure from increased marketing spending by restructuring or recently restructured rivals such as Unilever, Kimberly-Clark and Colgate-Palmolive Co.