Monday, July 7, 2008

Online advertising to hit $1.5 billion: IAB Canada

http://www.mediaincanada.com/articles/mic/20080704/iabcanada.html

That would represent a full 25% increase over the $1.2 billion achieved in 2007, a 38% jump over 2006 actuals, according to revised figures.(The response rate for the IAB survey was over 90% for companies with anticipated revenues over $5 million.)

http://www.iabcanada.com/

http://www.iabcanada.com/reports/IABCanada2007-08COA_report.ppt#954,1,Slide 1