Friday, July 11, 2008

Slowing Economy Hits Online Advertising

http://www.adweek.com/aw/content_display/news/digital/e3i7ac9ecf0f97619aaadb641d723b91e46

Online's healthy, but the economy is definitely having an impact," said Sean Riegsecker, CEO of Centro, a Chicago ad service for newspaper sites, in a conference call to discuss the findings. "In a weak economy, people are going to move more towards direct response. We're seeing brand advertising take a much bigger hit this year."