Thursday, July 17, 2008

Jim Stengel stepping down

Jim Stengel is stepping down as global marketing officer at Procter & Gamble, the world's biggest consumer goods company and also the world's largest advertiser.
Mr Stengel, who is 53, will be replaced on August 1 by Marc Pritchard, a 48-year old P&G veteran who is currently president of strategy, productivity and growth.

Mr Lafley said Mr Stengel had changed the way that P&G did marketing "by challenging traditional marketing models and setting new standards...rooted in deep consumer understanding".

http://www.ft.com/cms/s/0/b9c95e5e-52cf-11dd-9ba7-000077b07658.html?nclick_check=1

Exit interview with Stengel: http://adage.com/article?article_id=129764