Spending on online advertising surpasses TV, report says

http://latimesblogs.latimes.com/technology/2008/07/spending-on-onl.html

Outsell Inc., based in Burlingame, Calif., tallies the numbers a little differently. It counts the money companies spend on their own websites as part of their advertising budgets, because websites are ostensibly used for marketing. Its data indicates that companies are expected to spend $105.3 billion online in 2008, which beats the $98.5 billion they’re projected to spend on TV, radio and movies. But that isn’t quite as much as the $147 billion they’re likely to spend on print media, up 12% from the previous year.

http://www.outsellinc.com/press/press_releases/ad_study_2008