Publicis Buys Korean I-Shop

http://www.adweek.com/aw/content_display/news/digital/e3ic31a126930417b29d05a3ddb1888a674

BOSTON Publicis Groupe continues to build its digital offering and expand in Asia through the acquisition of Portfolio, an interactive marketing shop in South Korea.The 10-year-old company -- known for Web site development and maintenance, online ad campaigns and search and database marketing -- becomes part of Publicis Modem, which has offices throughout Asia. Publicis Modem is the global digital arm of the Publicis Worldwide agency network.Key clients of the newly acquired firm include Microsoft's Korean operations, Marriott, Nissan, Estee Lauder, Epson and top local players such as Choongwae Pharmaceutical.