BBDO Buys Barefoot

Cincinnati-based Agency to Become Part of BBDO's Proximity Network
http://biz.yahoo.com/prnews/080714/nym034.html?.v=101

Barefoot is focused primarily on digital and print promotion and handles P&G brands such as Swifter and other home care brands. BBDO apparently made the acquisition to broaden its relationship with P&G. Barefoot reportedly had revenues of $9M, up 20% over year before. The agency has about 70 employees. The agency has also won interactive work with Miller Brewing and Del Montel. Barefoot will become part of Proximity Worldwide, BBDO's direct and digital marketing network.