Beer Marketers Still Slow To Pour Dollars Online

the category has(n't) caught on to using digital to telling stories, through deeper content and microsite experiences. Other than Bud.tv, which wasn’t very successful, you haven’t seen others trying to experiment.

The problem with beer companies and packaged goods and others in general is figuring out how best to use online as they use other mediums, said Rita Rodriguez, CEO of WPP brand-and-design agency, The Brand Union, which works with brands under rival beer marketer SABMillerr. Rodriguez: “The beverage marketers are primarily using online to support their existing traditional campaigns. They’re trying to drive traffic to their websites for a sweepstakes or some special effort being marketed offline.

http://www.paidcontent.org/entry/419-beer-marketers-still-slow-to-pour-dollars-online-inbev-a-b-buyout-unlik/