http://adage.com/digital/article?article_id=129915
GM has moved almost a quarter of its media spending into digital in the past three years, Mark LaNeve, GM's VP-vehicle sales service and marketing for North America, told Advertising Age. That includes online ads, home-page takeovers, search, sites for dealers and customer-relationship management.
Online auto advertising will reach $2.8 billion this year and is projected to hit $4 billion by 2010, said Steve Wilhite, a veteran auto marketer who is president of Jumpstart Automotive Media, a rep firm for online auto publishers and sites. "TV is horrifically inefficient," and the internet can better reach the roughly 11 million Americans shopping for a new or used car in any given month, he said. He recommended that car companies cut their TV spending in half and use it only for major product launches, limited-time sales or big news, such as GM's introduction of its beefed-up warranty in fall 2006. Of course, given his job, that's not a surprise.
Tuesday, July 29, 2008
Thursday, July 24, 2008
Coke Eyes Marketing as Area for Cost Cutting
http://adage.com/article?article_id=129732
Ad Spending to Change as Beverage Giant Hopes to Save up to $500M a Year by 2011
The company will look to reduce "nonconsumer-facing" programs through increased use of global campaigns. It will also leverage best practices for creative and overall execution, as well as optimize its use of agencies. As an example, Mr. Kent said Coca-Cola recently completed a global marketing research agreement that will replace a number of local agreements.Coca-Cola Exec VP-Chief Financial Officer Gary Fayard said that given the economy, the company is maintaining a "disciplined" approach to marketing. That entails a slight increase in total direct-marketing spending vs. planned spending, as well as the reallocation of funds against certain geographies to drive growth.
That doesn't mean, however, it will turn off the spending spigot. "By continuing to invest in difficult economic times, our system is seeking to build a stronger bond with consumers and a stronger share position for the long term," he added.
Inside OMD's Reorganization
The Omnicom media shop focuses on client teams and new initiatives to spur innovation
"Clients want more dedicated people and more senior people on their business and that's what we're giving them," said Thompson. "They don't want a bunch of bodies running around that they don't know."And there may be fewer bodies around the agency in the future, Thompson said. The reorganization is designed in part to trim a layer of mid-level account staffers who spend too much time doing clerical work (like resolving time-buy discrepancies) and not enough time focused on client strategy, said Thompson.
Two initiatives will help reduce the bulge. The first is a budget management unit that completes the bulk of the shop's ad spending reconciliation tasks and gathers cost data for client campaigns. The second is an intense two-year "up or out" trainee program focused on key disciplines such as strategy, business intelligence, media buying and digital services. Client teams will have a dedicated specialist in each of those areas.
http://www.adweek.com/aw/content_display/news/agency/e3i1da5db18eb0203bbd033aff6d559521a
"Clients want more dedicated people and more senior people on their business and that's what we're giving them," said Thompson. "They don't want a bunch of bodies running around that they don't know."And there may be fewer bodies around the agency in the future, Thompson said. The reorganization is designed in part to trim a layer of mid-level account staffers who spend too much time doing clerical work (like resolving time-buy discrepancies) and not enough time focused on client strategy, said Thompson.
Two initiatives will help reduce the bulge. The first is a budget management unit that completes the bulk of the shop's ad spending reconciliation tasks and gathers cost data for client campaigns. The second is an intense two-year "up or out" trainee program focused on key disciplines such as strategy, business intelligence, media buying and digital services. Client teams will have a dedicated specialist in each of those areas.
http://www.adweek.com/aw/content_display/news/agency/e3i1da5db18eb0203bbd033aff6d559521a
Fast Forward: Tech Giants Scramble For Bigger Piece of Growing Online Ad Market
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2016
No matter how the drama unfolds, advertising executives still might want to focus on getting more web savvy. The traditional, offline ad business is mired in a funk, as noted by the Advertising Age headline. Meanwhile, as the two IDC studies noted, all forms of online advertising revenue are expected to surge over the next several years. Indeed, part of Yahoo's rationalization for the Google hookup was that it will more efficiently deliver display ads, or ads with an image element, when they perform searches for their favorite topics. The agreement with Google "will strengthen our competitive position in the convergence of search and display," Yang said in a conference call with investors.
So if the U.S. economy is in such bad shape, and print advertisers are hurting, why has the online market until very recently not shared in the pain? "What happens is that the current economic crisis puts pressure on advertisers to save money and find more effective marketing channels," says Karsten Weide, IDC's program director for digital marketplace and new media. "Effectively, the crisis accelerates the shift of advertising budgets from traditional media into new media."
Wharton economics professor Devin G. Pope looked, not at spending, but at numbers of ads and effectiveness during his research into the impact of Craigslist, the online classified ads service. Pope and University of California Berkeley collaborator Kory Kroft found that the online classified ad site Craigslist, where it was available, reduced by nearly 10% the number of newspaper classified job listings between 2005 and 2007. "It not only crowds out those classifieds, it appears to be more efficient," with significantly shorter listing periods for the Craigslist ads versus the newspaper classified ads, Pope says. For example, rental vacancies for Craigslist-listed apartments were shorter than those not advertised on Craigslist.
No matter how the drama unfolds, advertising executives still might want to focus on getting more web savvy. The traditional, offline ad business is mired in a funk, as noted by the Advertising Age headline. Meanwhile, as the two IDC studies noted, all forms of online advertising revenue are expected to surge over the next several years. Indeed, part of Yahoo's rationalization for the Google hookup was that it will more efficiently deliver display ads, or ads with an image element, when they perform searches for their favorite topics. The agreement with Google "will strengthen our competitive position in the convergence of search and display," Yang said in a conference call with investors.
So if the U.S. economy is in such bad shape, and print advertisers are hurting, why has the online market until very recently not shared in the pain? "What happens is that the current economic crisis puts pressure on advertisers to save money and find more effective marketing channels," says Karsten Weide, IDC's program director for digital marketplace and new media. "Effectively, the crisis accelerates the shift of advertising budgets from traditional media into new media."
Wharton economics professor Devin G. Pope looked, not at spending, but at numbers of ads and effectiveness during his research into the impact of Craigslist, the online classified ads service. Pope and University of California Berkeley collaborator Kory Kroft found that the online classified ad site Craigslist, where it was available, reduced by nearly 10% the number of newspaper classified job listings between 2005 and 2007. "It not only crowds out those classifieds, it appears to be more efficient," with significantly shorter listing periods for the Craigslist ads versus the newspaper classified ads, Pope says. For example, rental vacancies for Craigslist-listed apartments were shorter than those not advertised on Craigslist.
Omnicom Sees Opening for Acquisitions
http://adage.com/agencynews/article?article_id=129810
The world's largest ad conglomerate, Omnicom Group, sees an upside to the sagging economy: a chance to get off the sidelines and become a bigger player in the acquisition game.
Omnicom Chief Financial Officer Randy Weisenburger, also on the call, was vague about the types of firms the holding company wants to buy, saying it is looking to fill holes or vacancies in its current capabilities, both in terms of geography and servicing client needs.
Publicis Buys Korean I-Shop
http://www.adweek.com/aw/content_display/news/digital/e3ic31a126930417b29d05a3ddb1888a674
BOSTON Publicis Groupe continues to build its digital offering and expand in Asia through the acquisition of Portfolio, an interactive marketing shop in South Korea.The 10-year-old company -- known for Web site development and maintenance, online ad campaigns and search and database marketing -- becomes part of Publicis Modem, which has offices throughout Asia. Publicis Modem is the global digital arm of the Publicis Worldwide agency network.Key clients of the newly acquired firm include Microsoft's Korean operations, Marriott, Nissan, Estee Lauder, Epson and top local players such as Choongwae Pharmaceutical.
BOSTON Publicis Groupe continues to build its digital offering and expand in Asia through the acquisition of Portfolio, an interactive marketing shop in South Korea.The 10-year-old company -- known for Web site development and maintenance, online ad campaigns and search and database marketing -- becomes part of Publicis Modem, which has offices throughout Asia. Publicis Modem is the global digital arm of the Publicis Worldwide agency network.Key clients of the newly acquired firm include Microsoft's Korean operations, Marriott, Nissan, Estee Lauder, Epson and top local players such as Choongwae Pharmaceutical.
Wednesday, July 23, 2008
Big Communications acquired by Meredith
http://www.admediapartners.com/transactions/pdf/AdMedia_Partners_Big_Communications_Healthcare_Marketing_Acquisition_by_Meredith.pdf
Big Communications (http://www.bigcommunications.com) was founded in 1994 and is actively engaged with more than 20 of the world’s leading pharmaceutical, biotech and managed care companies. Big develops innovative marketing and communications programs that enable these companies to drive brand growth through innovative and strategic multi-channel solutions. With over 100 employees, Big has received numerous awards for creative work and client solutions and has been recognized for three consecutive years by Inc. Magazine as one of the 500 fastest growing privately held companies in the US.
Big Communications (http://www.bigcommunications.com) was founded in 1994 and is actively engaged with more than 20 of the world’s leading pharmaceutical, biotech and managed care companies. Big develops innovative marketing and communications programs that enable these companies to drive brand growth through innovative and strategic multi-channel solutions. With over 100 employees, Big has received numerous awards for creative work and client solutions and has been recognized for three consecutive years by Inc. Magazine as one of the 500 fastest growing privately held companies in the US.
Tuesday, July 22, 2008
What to Expect from P&G's New Marketing Chief
http://adage.com/article?article_id=129776
'Tough Guy' Pritchard Is Stickler for ROI -- and He's Not at All Like Stengel
Mr. Pritchard, even in a company known for buttoned-down, analytical and disciplined managers, is seen by people who have worked with him as unusually buttoned-down, analytical and disciplined. He's the first top marketer at P&G since the late Robert Goldstein to be described by anyone who's worked for him as a "tough guy."
Already, P&G has been under pressure from increased marketing spending by restructuring or recently restructured rivals such as Unilever, Kimberly-Clark and Colgate-Palmolive Co.
'Tough Guy' Pritchard Is Stickler for ROI -- and He's Not at All Like Stengel
Mr. Pritchard, even in a company known for buttoned-down, analytical and disciplined managers, is seen by people who have worked with him as unusually buttoned-down, analytical and disciplined. He's the first top marketer at P&G since the late Robert Goldstein to be described by anyone who's worked for him as a "tough guy."
Already, P&G has been under pressure from increased marketing spending by restructuring or recently restructured rivals such as Unilever, Kimberly-Clark and Colgate-Palmolive Co.
SMG broadens social circle with new acquisition
http://www.marketingmag.ca/english/news/agency/article.jsp?content=20080721_135438_9360
According to Maggie Fox, CEO of SMG in Dundas, Ont., her company’s 14 staff members will be united with Livingston Communications’ six-person unit, although the latter group will remain in Washington
According to Maggie Fox, CEO of SMG in Dundas, Ont., her company’s 14 staff members will be united with Livingston Communications’ six-person unit, although the latter group will remain in Washington
Monday, July 21, 2008
Creative Outdoor Advertising buys PartnerBin
http://www.marketingmag.ca/english/news/media/article.jsp?content=20080718_142009_6364
Creative Outdoor specializes in street furniture, primarily benches and recycling bins at transit stops. It currently operates in 300 municipalities throughout Canada and the United States, including Ottawa, York Region, Hamilton, Coquitlam, B.C., Little Rock, Ark. and Palm Beach, Fla. The purchase price is $516,815.
Creative Outdoor specializes in street furniture, primarily benches and recycling bins at transit stops. It currently operates in 300 municipalities throughout Canada and the United States, including Ottawa, York Region, Hamilton, Coquitlam, B.C., Little Rock, Ark. and Palm Beach, Fla. The purchase price is $516,815.
Thursday, July 17, 2008
Spending on online advertising surpasses TV, report says
http://latimesblogs.latimes.com/technology/2008/07/spending-on-onl.html
Outsell Inc., based in Burlingame, Calif., tallies the numbers a little differently. It counts the money companies spend on their own websites as part of their advertising budgets, because websites are ostensibly used for marketing. Its data indicates that companies are expected to spend $105.3 billion online in 2008, which beats the $98.5 billion they’re projected to spend on TV, radio and movies. But that isn’t quite as much as the $147 billion they’re likely to spend on print media, up 12% from the previous year.
http://www.outsellinc.com/press/press_releases/ad_study_2008
Outsell Inc., based in Burlingame, Calif., tallies the numbers a little differently. It counts the money companies spend on their own websites as part of their advertising budgets, because websites are ostensibly used for marketing. Its data indicates that companies are expected to spend $105.3 billion online in 2008, which beats the $98.5 billion they’re projected to spend on TV, radio and movies. But that isn’t quite as much as the $147 billion they’re likely to spend on print media, up 12% from the previous year.
http://www.outsellinc.com/press/press_releases/ad_study_2008
Beer Marketers Still Slow To Pour Dollars Online
the category has(n't) caught on to using digital to telling stories, through deeper content and microsite experiences. Other than Bud.tv, which wasn’t very successful, you haven’t seen others trying to experiment.
The problem with beer companies and packaged goods and others in general is figuring out how best to use online as they use other mediums, said Rita Rodriguez, CEO of WPP brand-and-design agency, The Brand Union, which works with brands under rival beer marketer SABMillerr. Rodriguez: “The beverage marketers are primarily using online to support their existing traditional campaigns. They’re trying to drive traffic to their websites for a sweepstakes or some special effort being marketed offline.
http://www.paidcontent.org/entry/419-beer-marketers-still-slow-to-pour-dollars-online-inbev-a-b-buyout-unlik/
The problem with beer companies and packaged goods and others in general is figuring out how best to use online as they use other mediums, said Rita Rodriguez, CEO of WPP brand-and-design agency, The Brand Union, which works with brands under rival beer marketer SABMillerr. Rodriguez: “The beverage marketers are primarily using online to support their existing traditional campaigns. They’re trying to drive traffic to their websites for a sweepstakes or some special effort being marketed offline.
http://www.paidcontent.org/entry/419-beer-marketers-still-slow-to-pour-dollars-online-inbev-a-b-buyout-unlik/
GM Cutting Budget
General Motors Corp., one of the country's largest ad spenders, said Tuesday that it is cutting its sales and marketing budget,
http://online.wsj.com/article/SB121617351024856755.html?mod=dist_smartbrief
http://online.wsj.com/article/SB121617351024856755.html?mod=dist_smartbrief
Jim Stengel stepping down
Jim Stengel is stepping down as global marketing officer at Procter & Gamble, the world's biggest consumer goods company and also the world's largest advertiser.
Mr Stengel, who is 53, will be replaced on August 1 by Marc Pritchard, a 48-year old P&G veteran who is currently president of strategy, productivity and growth.
Mr Lafley said Mr Stengel had changed the way that P&G did marketing "by challenging traditional marketing models and setting new standards...rooted in deep consumer understanding".
http://www.ft.com/cms/s/0/b9c95e5e-52cf-11dd-9ba7-000077b07658.html?nclick_check=1
Exit interview with Stengel: http://adage.com/article?article_id=129764
Mr Stengel, who is 53, will be replaced on August 1 by Marc Pritchard, a 48-year old P&G veteran who is currently president of strategy, productivity and growth.
Mr Lafley said Mr Stengel had changed the way that P&G did marketing "by challenging traditional marketing models and setting new standards...rooted in deep consumer understanding".
http://www.ft.com/cms/s/0/b9c95e5e-52cf-11dd-9ba7-000077b07658.html?nclick_check=1
Exit interview with Stengel: http://adage.com/article?article_id=129764
Winning new Agency business
Richard Kirshenbaum, Linda Kaplan Thaler and Garry McBowen on what it takes to win new business.
http://www.adage.com/video/Player?spotId=1303&instanceId=&startId=&PageDate=&PageTitle=',578,500
http://www.adage.com/video/Player?spotId=1303&instanceId=&startId=&PageDate=&PageTitle=',578,500
Monday, July 14, 2008
General Mills Credits Ad-Spending Hike for Increased Sales
http://adage.com/abstract.php?article_id=127993
General Mills reported impressive fourth-quarter and full-year earnings this morning, citing increased marketing spending and the company's "right size, right price" initiative. Net sales and net earnings for the full year were up double digits.
General Mills reported impressive fourth-quarter and full-year earnings this morning, citing increased marketing spending and the company's "right size, right price" initiative. Net sales and net earnings for the full year were up double digits.
CoActive Buys Mktgpartners
http://promomagazine.com/agencies/news/coactive_buys_mktgpartners_0702/
Mktgpartners focuses on entertainment and sports marketing, experiential campaigns and promotion and numbers. BIC, CBS, Jamba Juice, Nike VSP and YouTube are among its clients. The New York-based company posted $14.1 million in gross sales and $4.3 million in operating revenue in 2007.
http://investor.mktg.com/releasedetail.cfm?ReleaseID=319028
The consideration for the acquisition consisted of $3.25 million in cash, and 332,226 shares of CoActive Marketing Group common stock, valued at $1,000,000. Also in connection with the acquisition, CoActive issued 166,113 shares of restricted CMKG Common Stock, valued at $500,000, to certain employees of mktgpartners who joined CoActive. Those shares, 42% of which were issued to Mr. Horsey, vest annually in equal installments over five years.
Mktgpartners focuses on entertainment and sports marketing, experiential campaigns and promotion and numbers. BIC, CBS, Jamba Juice, Nike VSP and YouTube are among its clients. The New York-based company posted $14.1 million in gross sales and $4.3 million in operating revenue in 2007.
http://investor.mktg.com/releasedetail.cfm?ReleaseID=319028
The consideration for the acquisition consisted of $3.25 million in cash, and 332,226 shares of CoActive Marketing Group common stock, valued at $1,000,000. Also in connection with the acquisition, CoActive issued 166,113 shares of restricted CMKG Common Stock, valued at $500,000, to certain employees of mktgpartners who joined CoActive. Those shares, 42% of which were issued to Mr. Horsey, vest annually in equal installments over five years.
Corporations lend a hand to hip-hop and R&B artists
http://www.iht.com/articles/2008/07/06/business/tunes07.php
The consumer-goods giant {P&G} is part of a wave of companies getting into the music business to promote their own products, essentially becoming record labels themselves.
Procter & Gamble, for example, is joining Island Def Jam in a joint venture called TAG Records, a label that will sign and release albums by new hip-hop acts. Unlike most music labels, it is named after a brand of body spray that P&G acquired when it bought Gillette.
"It's not about money," said Sarah Tinsley, a global marketing manager at Bacardi. "It's a branding exercise."
The consumer-goods giant {P&G} is part of a wave of companies getting into the music business to promote their own products, essentially becoming record labels themselves.
Procter & Gamble, for example, is joining Island Def Jam in a joint venture called TAG Records, a label that will sign and release albums by new hip-hop acts. Unlike most music labels, it is named after a brand of body spray that P&G acquired when it bought Gillette.
"It's not about money," said Sarah Tinsley, a global marketing manager at Bacardi. "It's a branding exercise."
Alterian acquires Mediasurface
http://www.dmnews.com/Alterian-acquires-Mediasurface/article/112159/
Alterian, a provider of integrated marketing platforms, has acquired Web content management company Mediasurface for $35.6 million.
Alterian, a provider of integrated marketing platforms, has acquired Web content management company Mediasurface for $35.6 million.
BBDO Buys Barefoot
Cincinnati-based Agency to Become Part of BBDO's Proximity Network
http://biz.yahoo.com/prnews/080714/nym034.html?.v=101
Barefoot is focused primarily on digital and print promotion and handles P&G brands such as Swifter and other home care brands. BBDO apparently made the acquisition to broaden its relationship with P&G. Barefoot reportedly had revenues of $9M, up 20% over year before. The agency has about 70 employees. The agency has also won interactive work with Miller Brewing and Del Montel. Barefoot will become part of Proximity Worldwide, BBDO's direct and digital marketing network.
http://biz.yahoo.com/prnews/080714/nym034.html?.v=101
Barefoot is focused primarily on digital and print promotion and handles P&G brands such as Swifter and other home care brands. BBDO apparently made the acquisition to broaden its relationship with P&G. Barefoot reportedly had revenues of $9M, up 20% over year before. The agency has about 70 employees. The agency has also won interactive work with Miller Brewing and Del Montel. Barefoot will become part of Proximity Worldwide, BBDO's direct and digital marketing network.
Point.360 Acquires the Assets of DNS Digital Post
http://biz.yahoo.com/prnews/080714/lam008a.html?.v=1
DNS provides post production editorial services to a variety of entertainment and advertising industry clients.
DNS provides post production editorial services to a variety of entertainment and advertising industry clients.
Friday, July 11, 2008
Slowing Economy Hits Online Advertising
http://www.adweek.com/aw/content_display/news/digital/e3i7ac9ecf0f97619aaadb641d723b91e46
Online's healthy, but the economy is definitely having an impact," said Sean Riegsecker, CEO of Centro, a Chicago ad service for newspaper sites, in a conference call to discuss the findings. "In a weak economy, people are going to move more towards direct response. We're seeing brand advertising take a much bigger hit this year."
Online's healthy, but the economy is definitely having an impact," said Sean Riegsecker, CEO of Centro, a Chicago ad service for newspaper sites, in a conference call to discuss the findings. "In a weak economy, people are going to move more towards direct response. We're seeing brand advertising take a much bigger hit this year."
Wunderman Adds Chicago Web Shop
http://www.adweek.com/aw/content_display/news/digital/e3i6e371b8ae16a0b5b52d781bc199f23cd
Designkitchen is the latest addition designed to build the WPP agency's digital capabilities
Designkitchen, founded in 1992, had $7.5 million in revenue in 2007, according to WPP. The purchase price was not disclosed.
Designkitchen is the latest addition designed to build the WPP agency's digital capabilities
Designkitchen, founded in 1992, had $7.5 million in revenue in 2007, according to WPP. The purchase price was not disclosed.
Monday, July 7, 2008
IDC: Worldwide spending on Internet ads to reach $65 billion this year
Worldwide spending on Internet advertising will total $65.2 billion this year, representing nearly 10% of ad spending across all media, according to IDC’s “Digital Marketplace Model and Forecast” released Wednesday. IDC projects that share will reach 13.6% by 2011 as Internet ad spending grows to $106.6 billion worldwide.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080625/FREE/981042920/1087/newsletter01
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080625/FREE/981042920/1087/newsletter01
Promotional Product Sales Peak at $19.5 Billion:
http://promomagazine.com/incentives/news/0625-promotional-products-peak-study/
Distributor sales of promotional products hit a new peak in 2007, growing 3.5% to $19.4 billion for the year compared to sales of $18.8 billion last year.
That was the overall result from an annual study conducted for the Promotional Products Association International by Glenrich Business Studies and Relevant Insights.
Distributor sales of promotional products hit a new peak in 2007, growing 3.5% to $19.4 billion for the year compared to sales of $18.8 billion last year.
That was the overall result from an annual study conducted for the Promotional Products Association International by Glenrich Business Studies and Relevant Insights.
Deluxe to acquire Hostopia.com
Deluxe Corp. announced Thursday that it has agreed to buy Hostopia, a Mississauga, Ont.-based Web services company that serves small and midsize businesses, in an all-cash deal valued at about $122.4 million.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080619/FREE/469923202/1092/FREE
http://www.hostopia.com/press/FinalDeluxe6192008.pdf
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080619/FREE/469923202/1092/FREE
http://www.hostopia.com/press/FinalDeluxe6192008.pdf
Austin Ventures, Atkinson form media company
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080623/FREE/991485699/1078/newsletter01
Austin Ventures announced it has partnered with Sherman Atkinson to form ATCOR Holdings, a company that will focus on acquiring and operating businesses in online advertising, marketing and digital media. Austin Ventures said it has committed $50 million of equity capital to support the venture. Atkinson will be CEO of ATCOR.
Austin Ventures announced it has partnered with Sherman Atkinson to form ATCOR Holdings, a company that will focus on acquiring and operating businesses in online advertising, marketing and digital media. Austin Ventures said it has committed $50 million of equity capital to support the venture. Atkinson will be CEO of ATCOR.
Online advertising to hit $1.5 billion: IAB Canada
http://www.mediaincanada.com/articles/mic/20080704/iabcanada.html
That would represent a full 25% increase over the $1.2 billion achieved in 2007, a 38% jump over 2006 actuals, according to revised figures.(The response rate for the IAB survey was over 90% for companies with anticipated revenues over $5 million.)
http://www.iabcanada.com/
http://www.iabcanada.com/reports/IABCanada2007-08COA_report.ppt#954,1,Slide 1
That would represent a full 25% increase over the $1.2 billion achieved in 2007, a 38% jump over 2006 actuals, according to revised figures.(The response rate for the IAB survey was over 90% for companies with anticipated revenues over $5 million.)
http://www.iabcanada.com/
http://www.iabcanada.com/reports/IABCanada2007-08COA_report.ppt#954,1,Slide 1
VSS acquires Brand Connections
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080630/FREE/479073122/1078
VSS purchased its stake from the Cypress Group, a private equity firm.
Media-focused private-equity firm Veronis Suhler Stevenson plans to announce Monday that it is acquiring a majority stake in alternative out-of-home advertising firm Brand Connections. The deal is valued at about $150 million.
http://online.wsj.com/article/SB121479852948315225.html?mod=dist_smartbrief
VSS purchased its stake from the Cypress Group, a private equity firm.
Media-focused private-equity firm Veronis Suhler Stevenson plans to announce Monday that it is acquiring a majority stake in alternative out-of-home advertising firm Brand Connections. The deal is valued at about $150 million.
http://online.wsj.com/article/SB121479852948315225.html?mod=dist_smartbrief
Agencies Seek the Right Mix
Why a multi-discipline culture requires more than just sharing space
http://www.adweek.com/aw/content_display/creative/features/e3i8338a3cc42d9fb022037594abecbee55?pn=1
http://www.adweek.com/aw/content_display/creative/features/e3i8338a3cc42d9fb022037594abecbee55?pn=1
TNS Rejects 3rd Bid From WPP
The holding company offers more than $2.1 billion for the U.K.-based research giant
http://www.adweek.com/aw/content_display/news/agency/e3i9fe73c185acad367f4b4e30a1bada4ba
Publicis to Buy Kekst Public Relations Firm
http://www.nytimes.com/2008/07/03/business/03deal.html?_r=1&oref=slogin
Terms of the deal with Publicis were not disclosed, but people briefed on it said it was worth as much as $150 million.
Terms of the deal with Publicis were not disclosed, but people briefed on it said it was worth as much as $150 million.
Cohn & Wolfe and GCI Group Merge
http://biz.yahoo.com/prnews/080702/3693643en_public.html?.v=1
though their American counterparts have merged, both GCI Canada and Cohn & Wolfe Canada will remain separate public relations companies within the WPP network.
http://www.marketingmag.ca/english/news/agency/article.jsp?content=20080703_142938_1308
though their American counterparts have merged, both GCI Canada and Cohn & Wolfe Canada will remain separate public relations companies within the WPP network.
http://www.marketingmag.ca/english/news/agency/article.jsp?content=20080703_142938_1308
Wednesday, July 2, 2008
SilverBirch to Acquire Red Mile Entertainment, Holders of the "Heroes" Flight Combat Franchise License
http://www.interactiveontario.com/news/view/128
Toronto (July 2, 2008) – SilverBirch Inc. (TSX-V: SVB), a leading digital media company, today announced an agreement in principle to acquire all of the outstanding shares of Red Mile Entertainment, Inc. (OTC BB: RDML), a California-based video game publisher with worldwide rights to established brands and intellectual properties including the "Heroes" flight combat franchise.
Toronto (July 2, 2008) – SilverBirch Inc. (TSX-V: SVB), a leading digital media company, today announced an agreement in principle to acquire all of the outstanding shares of Red Mile Entertainment, Inc. (OTC BB: RDML), a California-based video game publisher with worldwide rights to established brands and intellectual properties including the "Heroes" flight combat franchise.
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