Zoom buys ClubCom to expand digital offering

http://www.marketingmag.ca/english/news/media/article.jsp?content=20080916_150916_29140

In a move intended to “accelerate“ growth in the burgeoning digital out-of-home sector, Montreal’s Zoom Media has purchased a Pittsburgh company that operates digital media networks catering to the fitness and bowling industries.

ClubCom, a division of fitness equipment manufacturer Precor, operates 25,000 ad-supported digital screens in 1,600 venues throughout the United States, the United Kingdom, Germany, Japan and Australia. Its product offering includes overhead screens in the common areas of fitness clubs, as well as personalized screens attached to fitness equipment. The company also owns an extensive library of digital music videos. ClubCom will continue to operate under its current name, with no changes in management or staff levels, says Zoom.

In addition to 55,000 static billboards, Zoom operates 1,250 digital billboards in more than 8,500 venues throughout the U.S. and Canada. While its digital business is still in its infancy, Zoom president Andy Querin predicts “high double-digit growth” for the sector on a year-over-year basis.