Transcontinental gains Redwood Custom Communications

http://www.mediaincanada.com/articles/mic/20081118/transcontinental.html

Montreal-based Transcontinental has acquired Toronto-based custom publisher Redwood Custom Communications, adding to its newly established Marketing Communications Sector.

Redwood offers data sciences, research and measurement, premedia tools, database marketing, variable printing and photo studio tools, among other features.

François Olivier, president and chief executive officer at Transcontinental, says his company's main goal is to aid customers in reaching and retaining their target audiences, and that Redwood is at the frontier between traditional publishing and direct marketing.

http://www.newswire.ca/en/releases/archive/November2008/18/c9634.html

Key clients of Redwood Custom Communications include Aeroplan, CanadianAutomobile Association (CAA), Home Depot, Mazda, Procter & Gamble, Sears andSobeys. Redwood's team of 130 employees will remain under the leadership ofEric Schneider, Chief Executive Officer, Redwood Custom Communications, whowill stay on as an equity partner.

Transcontinental paid cash for the 75 per cent of Redwood that was owned by U.S. communications giant Omnicom. Redwood CEO Eric Schneider, who owns 25 per cent, remains an equity partner.