Local Interactive Ad Growth to Slow Next Year

http://www.mediaweek.com/mw/content_display/news/local-broadcast/e3i7f30abddb493befbb9c1f4713bfcb921

After growing at break-neck speed for the last few years, local interactive advertising, up 47 percent this year to $12.9 billion, is poised to grow only 8 percent in 2009 to $13.9 billion, according to a Borrell Associates report released Thursday (Nov. 6). Factoring in national interactive, total interactive segment is forecast to moderate from 10.4 percent growth this year to 7.2 percent growth in 2009 for a total of $40.4 billion.