MTV Networks Measures with Quantcast

In a step away from panel-based measurement to one that measures based on site activity, MTV Networks, a division of Viacom, selected Quantcast to measure traffic on its online properties. Metrics will aid marketers, advertisers, and agency media buyers to make more informed decisions on ad inventory and site visitors.

With a pixel and a cookie, Quantcast is able to provide publishers, and therefore advertisers, with the number of unique visitors, cookied visitors, and page views on a particular site. In addition, the service provides aggregate user data so advertisers can see what site visitors look like.

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