Publicis Puts Another BRIC In Its Wall: Acquires Brazil's Tribal, Expands Digitas Footprint

http://www.mediapost.com/publications/?fa=Articles.san&s=95066&Nid=49531&p=296990

Paris-based global ad giant Publicis Groupe this morning announced the acquisition of one of the leading digital agencies in a key emerging market - Sao Paulo, Brazil-based Tribal - which will become part of the burgeoning global network of Publicis' Digitas unit.

Terms of the deal were not disclosed, but the companies said that Tribal would retain its brand identity in Brazil, one of the fastest growing ad markets for both digital and traditional media, and that it would continue to be managed by its existing team, including CEO Pierre Mantovani and Chief Creative Officer Renato Fabri, who will report to François de La Villardière, CEO of Digitas Latin America.