GPJ Acquires JUXT Interactive and MobilePromote

http://promomagazine.com/news/1111-gpj-acquires-juxt/

Experience marketing agency George P. Johnson has acquired online marketing agency JUXT Interactive and mobile device platform MobilePromote, underscoring the growing convergence of live events and digital marketing.

Newport Beach, CA-based Juxt has created work for clients including Toyota, BMW, Coca-Cola and Adobe. Founded in 1998, the firm is best known for its Web design and branding services. It has recently added social marketing credentials, creating a Facebook app for the 2009 Toyota Corolla and a MySpace page for Cherry Coke, among other projects.

MobilePromote meanwhile, offers a software platform that can integrate SMS and MMS messaging with live conferences and other events. At the 2008 Oracle OpenWorld event in San Francisco, its system was used to provide schedule updates to 9,000 attendees and to conduct session evaluations, according to GPJ.

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