Marketers say social media, customer engagement and analytics are top trends for 2009

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Understanding and engaging customers, using new media such as social networks and digging deeper into data are some of the top trends for 2009, said a panel of top marketers at BtoB’s Best Luncheon Tuesday.

Top marketers from companies including American Express Co., Eastman Kodak Co., IBM Corp., Motorola Corp., Oracle Corp. and Siemens Corp. discussed strategies they will use to drive marketing next year in a tough economy.