Out-of-Home Ad Revenue Topped $6B in 2010

Despite continuing economic worries, out-of-home advertising revenues grew 4.1% from about $5.86 billion in 2009 to $6.1 billion in 2010, according to the Outdoor Advertising Association of America.
In the fourth quarter, total revenue increased 6.5% to about $1.49 billion. This follows a flat year-over-year performance in the first quarter of 2010, which turned to positive growth later in the year with increases of 3.6% and 7% in the second and third quarters, respectively.

Revenue growth in 2010 was spread across a number of major categories, according to the OAAA, with especially noteworthy increases in media and advertising, up 18.8% to $547 million; financial, up 22.6% to $448 million; and government and political advertising, up 16.2% to $295 million.

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