DMA: Move to digital marketing gathering steam

http://www.btobonline.com/article/20110218/DIRECT10/302189994/dma-move-to-digital-marketing-gathering-steam

U.S. and Canadian marketers are strongly shifting budgets to digital campaigns, as well as to such newer platforms as video, mobile coupons and in-game ads, according to a new report from the Direct Marketing Association.
The DMA's "Digital Marketing in the U.S. and Canada" reported that 72% of U.S. marketers and agencies will increase their online budgets this year, with an average rise in digital marketing expenditures of 71%. Big budgetary shifts also are coming in email marketing (up 53%) and mobile marketing (45%). Traditional channels such as direct mail, TV, radio and print ads all will suffer budget declines this year, according to the study.
Canadian marketers and agencies are somewhat more aggressive in their shift to digital channels, with 79% planning to increase online budgets this year, with an average expenditure increase of 76%.

http://www.the-dma.org/cgi/dispannouncements?article=1528