Constant Contact buys social CRM company

http://www.btobonline.com/article/20110218/STRATEGY/302189996/constant-contact-buys-social-crm-company
Constant Contact, which began as an e-newsletter service for small- and midsize businesses, continues to expand its multichannel marketing capabilities with the acquisition of social-media CRM company Bantam Live.
The $15 million all-cash deal for the New York-based Bantam Live will provide Constant Contact with a customer relationship management process that compiles data from social media interactions, as well as from clicks, email opens, survey responses and event participation, the company said.
Through acquisitions over the past year, Constant Contact has added social media monitoring, a survey tool, API integration with sales lead applications and a feature for promoting and managing live events.