Forrester: 2011 Agency Predictions

http://blogs.forrester.com/sean_corcoran/11-01-24-2011_agency_predictions

Agencies continue to hire and develop talent outside of their heritage

Media planning and buying agencies begin to broaden their horizons

Agencies mature with social media

Mobile (along with tablets) becomes the next big land grab

A whole new crop of specialists appear . . . again.

Everyone continues to (pretty much) fail at analytics

Technology innovation becomes the new creative