Omnicom Group's Diversified Agency Services Acquires The Modellers, Marketing Research and Advanced Analytics Firm

Omnicom Group's (NYSE:OMC - News) Diversified Agency Services (DAS) has acquired The Modellers, a marketing research company with a reputation for helping companies make difficult choices with confidence through the expert application of predictive modeling and advanced analytics. The Modellers will continue to service clients from its Salt Lake City headquarters.

The Modellers, LLC (www.themodellers.com) are specialists in applying advanced analytics to provide decision-making intelligence and answers to clients' most important marketing and communications questions. They have particular expertise in product development, line optimization, pricing, segmentation, message testing and brand strategy. The company's academic heritage and ongoing involvement of its academic advisory board ensure that The Modellers' techniques and approaches reflect the latest advances in marketing science. Their proprietary simulators — known as Interactive Decision Tools (IDT™) — unlock the power of their analytic models, allowing clients to easily explore a variety of "what-if" scenarios to identify which product configurations and marketing actions will maximize revenue and market share. Clients have included Pfizer, Hilton, Philips, FedEx, Warner, LG, AT&T, Gatorade, Subway, Virgin, VISA, Nordstrom, Pixar, P&G, GM, Adobe, eBay, Boeing, Canon and GE.

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