Olson Acquires MyThum, Its First Buy Outside of U.S.

Continuing its string of acquisitions, Minneapolis-based Olson has bought MyThum, a Toronto-based mobile-marketing agency. It marks Olson's first footprint outside the U.S. and its third acquisition since June. With the addition of MyThum, now called Olson Mobile, the agency has a combined estimated 2010 revenue of $71 million and counts about 400 people in its employ with offices also in Chicago, Los Angeles, Milwaukee, New York and San Francisco. Mobile will be an estimated 10%-15% of the agency's overall revenue. MyThum cofounder Michael Carter will serve as the mobile unit's new president in the Toronto office.
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