ZelnickMedia Completes Acquisition of Alloy, Inc.

Alloy, Inc. (Nasdaq:ALOY - News) ("Alloy") announced today that an investor group led by ZelnickMedia has completed the previously announced acquisition of Alloy following the approval of the transaction by an overwhelming majority of Alloy shareholders at a special stockholders meeting held yesterday. The purchase price of $9.80 in cash for each share of Alloy common stock represented a transaction value of approximately $126.3 million.
As announced in June 2010, Geraldine Laybourne has been named Chairman of Alloy. Matt Diamond and Jim Johnson, Alloy's co-founders, will continue to run the Company as CEO and COO, respectively.
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