Thursday, November 25, 2010

WPP acquires the TAXI creative network

http://www.wpp.com/wpp/press/press/default.htm?guid=%7Ba0061ab7-87e0-4f84-96f4-f77c47fd08fb%7D
http://www.marketingmag.ca/english/news/agency/article.jsp?content=20101119_145048_5932
WPP (NASDAQ: WPPGY) announced today that it is acquiring the TAXI creative network.
TAXI, founded in 1992 in Montreal by Paul Lavoie and partner Jane Hope, has built its reputation on its highly innovative creative work. It has five offices in Canada, as well as an agency in New York and one in Amsterdam.

The TAXI leadership team will continue to drive the organization, with Lavoie retaining his role as Chairman and Rob Guenette serving as TAXI's CEO. Paul will report to Peter Stringham, who is Chairman and CEO of Young & Rubicam Brands and TAXI will become one of the Young & Rubicam Brands agencies.

Beringer Capital acted as exclusive advisor to TAXI.