Thursday, November 4, 2010

TargetCast Acquires Triumph360

http://www.adweek.com/aw/content_display/news/media/e3i793156d6041aecbf5966dca3614dab9c

To meet growing client demands for digital capabilities, TargetCast:tcm, a New York-based independent media agency, has acquired i-shop Triumph360 of Stamford, Conn.

The agreement was disclosed to staffers today, along with the fact that the Triumph team will relocate to the Manhattan offices of TargetCast, which has annual billings of more than $500 million.

Triumph, founded two years ago by Jordan McGrath Case and imc2 veteran Steve Minichini, counts marketers such as Pizza Hut, angina drug Ranexa and Beauty Bank (a unit of Estee Lauder) among its clients. Billings total $20 million.