WPP Acquires I‐Behavior

http://www.jegi.com/files/docs/Press_11.10.10.pdf


KBM Group (www.kbmg.com), the leader in providing a full spectrum of data‐driven marketing solutions and a unit of WPP (www.wpp.com), has agreed to acquire IBehavior (www.i‐behavior.com), a market leader in consumer and business transaction data. I‐Behavior
helps multi‐channel merchants market more effectively through a cooperative database including over eight billion SKU‐level transactions representing more than $280 billion in online and offline purchases. IBehavior is a privately held company based in Louisville, Colorado.