Online Video Ad Network Tremor Media Acquires ScanScout

http://paidcontent.org/article/419-online-video-ad-net-tremor-media-acquires-scanscout/
Several months after raising a huge $40 million funding round, Tremor Media is acquiring streaming ad placement service ScanScout. Both companies have been expanding for the past year, attempting to better ride the growing wave of online video ad spending.

The amount was not disclosed. Under the terms of the deal, ScanScout’s brand will disappear and both companies will operate as Tremor.

For Tremor and ScanScout, the deal isn’t just about increasing their reach among audiences—it’s about accessing a greater slice of advertisers’ spending. Once the merger is complete, the deal will increase the amount of ad impressions Tremor and ScanScout can scale. Specifically, Tremor Media’s Acudeo Platform offers advertisers reach across 3,500 sites, as opposed to just one site like Hulu. It also is aimed at helping publishers manage their entire in-stream inventory, as more websites look to ramp up their video offerings. Besides, with many advertisers looking to buy audiences, as opposed to sites directly, it could help both companies capture the ad dollars that are flowing to online video.