Monday, November 8, 2010

Source Marketing Acquires Think 360

Marketing services agency Source Marketing has acquired Think 360, Inc., an integrated marketing agency founded in 2001 that includes health and wellness subsidiary Antidote 360.

Think 360 prides itself on its pool of talented employees and its roster of largely blue chip consumer packaged goods clients including Heinz, Pepperidge Farm, Hain Celestial, Crayola, Tata Beverage Group and Unilever. The agency has won a number of prestigious industry distinctions, including twice being named to the Promo 100 ranking of the Top 100 U.S. promotion agencies, ranking the No. 15 Fastest Growing Agency in 2008 and the No. 5 Best Creative Agency in 2007.

Source Marketing’s clients include companies such as Philips, Panasonic, Reckitt Benckiser, Motorola, Bic, CIBA Vision, StarKist and HSBC. In addition to the Norwalk office, the agency has locations in Providence, RI, and Danbury, CT.

Under a rather unique aspect of the MDC Partners model, managing partners Mark Toner, Rich Feldman and Correia of Source Marketing all have equity in Source in partnership with MDC, and the three, along with MDC collectively invested to purchase Think 360.

Source Marketing ranked No. 46 on the 2010 Promo 100 with an estimated 2009 U.S. net revenue of $16.9 million.