Rosetta Acquires LEVEL Studios

http://www.rosetta.com/WhoWeAre/News/Pages/ViewPress.aspx?itemid=222

Rosetta, the nation’s largest independent digital and direct interactive agency, and LEVEL Studios, the California-based integrated marketing and product development agency, today announced the acquisition of LEVEL by Rosetta. Purchase price and terms of the transaction were not disclosed.

The combination, which places Rosetta among the top five digital advertising agencies in the US, was motivated by the desire of the two independent agencies to anticipate and meet the evolving needs of their clients for increasingly sophisticated and integrated marketing strategies and programs across all interactive touch points. The addition of LEVEL’s three California locations gives Rosetta a significant West Coast presence and the ability to better serve clients wherever they are located.

LEVEL’s expertise in creating personally relevant total user experiences through the interplay of branded content, technology platforms and connected devices has powered the agency’s rapid growth to a projected $45 million in 2010. This expertise has enabled LEVEL to help build stronger relationships between brands and consumers for leading clients such as Hewlett-Packard, Cisco, Apple, Qualcomm, Toyota, Micron and RIM.

With 215 team members across its San Luis Obispo (headquarters), San Jose and Los Angeles, CA studios, LEVEL has successfully driven a culture of innovation through LEVEL Labs, an R&D effort focused on the evolution of user experience, digital content delivery and mobile application development.

With the acquisition, Rosetta will have estimated 2010 revenues of $215 million, more than 1,000 team members, 10 offices in the US and Canada, and unsurpassed expertise across all digital and direct touch points. Prior to the acquisition of LEVEL, Rosetta ranked as the nation’s largest independent interactive agency and one of the 10 largest overall, according to Advertising Age.