IBM to acquire Unica for $480 million

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IBM Corp. continues to push into the marketing automation and consulting arena, announcing today it will acquire marketing management software company Unica Corp. for $480 million.

Unica, based in Waltham, Mass., offers such marketing solutions as NetInsight Web analytics, the Unica 8 Enterprise Marketing suite and Social Media Analytics.

It has has more than 1,500 customers, including Bank of Montreal, Best Buy, Cisco Systems, Citrix Systems and Dow Jones & Co.

Unica had a loss of $22.5 million on revenue $100.6 million in the fiscal year ended Sept. 30, 2009. The company has swung to the black in each of the past three quarters as revenue has been rising of late.

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http://blogs.forrester.com/joseph_stanhope/10-08-13-suresh_vittal_and_joe_stanhope_consider_news_ibm_acquiring_unica