Kirshenbaum Bond Senecal & Partners acquiring Kwittken & Company

Kirshenbaum Bond Senecal & Partners in New York, which is owned by MDC, is acquiring a majority stake in Kwittken & Company, a public relations agency in New York with annual revenue approaching $10 million and clients like Better Homes and Gardens Real Estate, McGraw-Hill and Thomson Reuters.

The acquisition is costing MDC an estimated $10 million to $15 million. Kwittken will become an operating unit of Kirshenbaum Bond Senecal, the second-largest MDC agency after Crispin Porter & Bogusky. Additional information about the deal is to be announced on Thursday by executives of Kwittken and Kirshenbaum Bond Senecal.

Adrenalina, an MDC agency specializing in marketing to Hispanic consumers, was recently merged with Kirshenbaum Bond Senecal.

So, too, were two MDC agencies in Atlanta: Fletcher Martin and TrendCore, which gave Kirshenbaum Bond Senecal an Atlanta office, its first outside New York since 2006, when an office in San Francisco was closed after nine years.

Last fall, MDC described plans to spend $100 million on acquisitions in the coming 12 to 18 months. “Already, we’ve spent $75 million,” Mr. Nadal said, “and we’ve got lots more planned.”

http://www.nytimes.com/2010/09/09/business/media/09adco.html?_r=1&ref=media