Euro RSCG Acquires Congruent Media

http://www.adweek.com/aw/content_display/news/agency/e3i3b619fdcfedcfc7990c4ff58c6fb6ebb
The trend of holding companies bolstering their digital offerings continues, with Havas' Euro RSCG 4D Discovery acquiring Baltimore-based interactive marketing and design shop Congruent Media.

Congruent now becomes part of the agency's operations in that marketplace. The two firms have worked together previously on various assignments.Congruent founders Dan Dawes (pictured) and Jeffrey Rudolf join Euro RSCG 4D as senior vice presidents. All told, the agency employs about 20 staffers who will enter the Euro RSCG 4D fold. Financial terms of the deal were not disclosed.

Ron Bess, president of Euro RSCG North America, said the move would "enhance [our] behavioral marketing strength and infuse our digital at the core model."Congruent clients include Metal Roofing Alliance, Speakman Co., Hurricane Grill & Wings, Pollard Banknote, McElroy Metal and Johns Hopkins University, among others.

As the recession recedes and more ad dollars are spent online, i-shop acquisitions have accelerated. In recent weeks, Euro RSCG 4D added Acmic; WPP-owed JWT absorbed Digitaria; and Aegis Media snapped up Mitchell Communication.