Newspapers Slow Declines in Ads

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Spending on newspaper ads across the U.S. declined 5.6% in the second quarter, an industry trade group said Tuesday, marking another quarter that the decrease has narrowed on a year-over-year basis.

Total print- and online-advertising expenditures fell to $6.44 billion from $6.82 billion in the second quarter of 2009, according to the Newspaper Association of America.

After dropping 29% in the second quarter of 2009, the rate of decline in ad spending slipped slightly to 27.9% in the third quarter of that year, and then to 23.7% in the fourth quarter. The decline then moderated considerably in the first quarter of 2010, to 9.7%.