Monday, September 13, 2010

Alterian acquires Intrepid

http://www.alterian.com/ourcompany/intrepid/
http://www.alterian.com/ourcompany/newsevents/news/intrepid/

Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced that it has acquired Intrepid, an international market research and social media analytics consultancy. The acquisition further strengthens Alterian's market leadership position in social media marketing, and its application to the mainstream marketing mix.
Intrepid is a consulting business with a heavy focus on providing insights using social media data, enabling social media to be integrated as a core element of mainstream marketing. The company has around 40 staff, and offices in Seattle and London as well as a rapidly growing social media analytics team in Ho Chi Minh City, Vietnam. Intrepid is a long standing user of Alterian’s social media monitoring and analytics product, Alterian SM2.