Wednesday, June 9, 2010

Olson agency acquires Denali Marketing, recapped by KRG Capital

http://www.startribune.com/business/95657724.html?elr=KArks:DCiU1OiP:DiiUiD3aPc:_Yyc:aULPQL7PQLanchO7DiUr

The Minneapolis ad agency Olson is expanding its horizon into customer loyalty programs, a growing niche, with the acquisition of Denali Marketing, a fast-growing four-year-old firm whose client base includes Sun Country Airlines, Toys 'R' Us and Best Buy.

The merger, terms of which were not disclosed, is effective immediately and creates the largest independent ad shop in the Twin Cities in terms of head count, with 300 employees.

Olson is recapped by KRG Capital
http://www.krgcapital.com/nws-olson62810.cfm