Media and ad outlook brighter in Canada than U.S., PwC report

http://www.marketingmag.ca/english/news/media/article.jsp?content=20100617_170633_5596

Revenue in Canada's entertainment and media market will increase 5% each year from 2010 until 2014, faster than the 3.8% annual rise predicted for the US market, while Canadian ad revenue should increase 3.1%, according to new research from PricewaterhouseCoopers.

In Canada, total advertising revenue is set to rise at a 3.1% CAGR in Canada, also higher than the 2.6% forecast for the U.S.

Global advertising is set to increase at a 4.2% CAGR, according to PwC, up to $498 billion (US), with Internet advertising leading the way. It will join television advertising as the only media with spending of over $100 billion (US), the report forecasts.