Alloy Sells Its FrontLine Marketing Business to Acosta

http://finance.yahoo.com/news/Alloy-Sells-Its-FrontLine-pz-2948805311.html?x=0&.v=1

Alloy, Inc. ("Alloy") (Nasdaq:ALOY - News), one of the country's largest providers of targeted media and marketing programs, today announced the sale of its FrontLine in-store marketing division to Acosta Sales and Marketing. Alloy was paid a cash purchase price of $36 million, subject to a working capital adjustment. These proceeds add significantly to Alloy's net cash. The sale will permit Alloy management to increase its focus on the company's media and entertainment businesses.

The FrontLine business was purchased by Alloy in 2007. Under Alloy's ownership, the sales and profitability of the FrontLine division increased each year.