MDC acquires New York PR firm

http://www.marketingmag.ca/english/news/agency/article.jsp?content=20100406_153626_5508

Now Toronto-based MDC Partners has announced it has acquired a majority interest in Sloane & Company, a New York-based public relations firm.

Sloane specializes in financial and public affairs communications, and was recently named crisis agency of the year by The Holmes Report. Sloane represented General Motors' bondholders in early 2009 during the automaker's bankruptcy.

The firm's client list currently includes New York Life, TiVo and Walgreens among others.
Elliot Sloane, the agency's chief executive officer, has known Nadal for a number of years and believes MDC's majority interest will enhance his offering by staying hands-off with teams that work well "and then providing the resources and expertise to grow in areas that we think make sense."

When asked where he'd like to see his business grow through the partnership, Sloane said, "the growth in our public affairs business would lead one to believe that we might want to do more in that area, either investing in more talent or potentially opening up a Washington office."
Sloane also said he also hopes to leverage the digital experts across MDC's network.