Accenture Interactive acquires CadenceQuest

Accenture Interactive, the digital marketing business of consulting firm Accenture, announced the acquisition of CadenceQuest, a customer data and analytics company that serves the retail industry.
Financial terms of the deal were not disclosed.
Under the acquisition, the retail sector software assets of CadenceQuest will be merged into the suite of digital, marketing analytics, retail marketing and merchandising solutions offered by Accenture Interactive.
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