MDC Partners acquires U.S. direct response and analytics firm Integrated Media Solutions

http://www.marketingmag.ca/english/news/agency/article.jsp?content=20100511_144058_6816

IMS provides media planning and buying, as well as "analysis and optimization of offline and online media, including DRTV, all form of interactive advertising... radio and print media."
The eight-year-old IMS will become part of MDC's Performance Marketing Service Group, a set of companies dedicated to analytics.

"IMS and MDC are both like-minded in being completely focused on maximizing their clients' marketing and media investment dollars," said Ron Corvino, co-president and co-founder of IMS.

Miles Nadal, MDC's chairman and CEO, said getting the majority interest of IMS "speaks to our core strategy, which includes dramatically increasing our resources in this important group by organic growth and acquisition over the next five years. I'm incredibly impressed by the media savvy and industry expertise throughout IMS, and am thrilled to welcome them to the MDC Partners Network."

Since September 2009, Nadal has brokered deals with social media shop Attention Partners, analytics firm Communifx, experiential agency Team Enterprises, production house Shout Media, and PR firm Sloane & Company.

Note: according to BMO acquired for $20M upfront and up to $13M in next three years (estimated to be 4-5x ebitda)