ZenithOptimedia said spending on global advertising was expected to grow 4.3 per cent in 2008

http://www.reportonbusiness.com/servlet/story/RTGAM.20081007.wadvertising1007/BNStory/robMarketing/?cid=al_gam_nletter_maropen
“The bank failures will have a fairly small direct effect on ad expenditure – since financial advertising contributes only about 4 per cent of global ad expenditure – but fears for the future will cause consumers to cut their spending, while companies carefully inspect their budgets to find cost savings.”

ZenithOptimedia said luxury goods, travel and entertainment were likely to be the sectors most affected.