Thursday, October 9, 2008

Cundari buys strategy shop Brand 360

http://www.marketingmag.ca/english/news/agency/article.jsp?content=20081008_174738_13704

Toronto agency Cundari has acquired strategy and research firm Brand 360.

Until now, when Cundari needed external market research, it went to third-party firms, Brand 360 among them. Under the new arrangement, Cundari now fully owns the Toronto-based six-person firm, which will act as its internal research division.