Study: Sampling Works

http://www.brandweek.com/bw/content_display/news-and-features/shopper-marketing/e3i32e9c3e84ea86c79e3ae157688c1ad0a

new survey from Arbitron found sampling works.More than one-third (35%) of customers who tried a sample bought the product during the same shopping trip, per the poll of 1,857 respondents conducted earlier this year via the phone. Fifty-eight percent of those surveyed reported they would buy a product again after trying it.

Perhaps the most surprising finding: Nearly a quarter of those polled (24%) said they bought the product they sampled instead of the item they initially set out to purchase.