Persuading Companies to Keep Up Their Pitches

http://www.nytimes.com/2008/10/16/business/media/16adco.html

A recent survey of association members found that “more than half expected spending to decline over the next six months,” Mr. Liodice said in an interview, so “there is a retrenchment” coming, particularly among “car companies, home building companies and financial institutions, who will have tough times for some time to come.”

However, “we expect a very subdued spending environment, not material declines,” he added, because of a growing belief that the recent moves by governments around the world to thaw the frozen credit markets “will loosen things up.”