National buys into Sonic Boom

National Public Relations Inc. has acquired the Toronto-based full-service interactive agency Sonic Boom Creative Media Inc. The purchase price was not disclosed.

Crean said the two companies have “great chemistry” and have had success collaborating on past projects for the Canadian Association of Petroleum Producers and others.

“National is our ideal partner with whom to merge our operations,” said Alex Pejcic, vice-president, managing director, Sonic Boom, in a release. “Their dominant position in communications consulting, combined with our leading-edge interactive media offering and creative approach, will provide our clients with unmatched strategic and tactical firepower.”
Sonic Boom will continue to operate under its current name and will move all 20 of its employees into National’s Toronto office early next year.

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