Aegis has acquired sustainability and communications consultancy Clownfish, which, perhaps surprisingly, will be rolled into the Isobar digital network.
Clownfish, which has offices in both London and New York, specializes in advising clients on environmentally friendly, sustainable initiatives, and helps them "communicate these initiatives authentically," according to the firm's Web site.
On the surface, the move appears to have little to do with the Aegis's digital business, but according to today's press release, the purchase reflects the group's "vision of the emerging marketing model, as well as the importance of digital and sustainability solutions for business and marketing communications."
